Why There’s Nothing Manly About Getting Drunk
The age old traditional image of what it is to be a ‘real man’ often involves a smoky bar without a woman in sight, where men can go to drink beer, chain smoke, and talk about sport. We see this image in our favorite nostalgic movies (yes, I’m looking at you Gremlins) as well as in commercials, and other forms of advertising. What we rarely see in this image though is those same manly men rolling around on the floor drunk: and that’s because real men don’t get wasted. The Statistics Surrounding Binge Drinking Drinking might well be a rite of […]
Makers Mark Makes a mistake – Viral Campaign Puts them back on track
Last week Makers Mark announced that it would be changing its alcohol content by 3% (which really isn’t 3%) to go from 45% alcohol by volume to 42% alcohol or 90 to 84 proof. Their reasoning was that they anticipated shortages and wanted to stretch the liquor out to cover the shortages. They even went so far as to have connoisseurs come in and try to taste the difference between them. The owners said they had tested the watered-down bourbon themselves and validated their own findings with consumer research. Both agreed that “there’s no difference in the taste,” Samuels said. “While not every […]
The Science and History of Moonshine
All of us have heard the term moonshine before, all of us know it’s illegal, but few of us really know what it is or how it’s made. For most of us it’s just something that they do in the hill country of Arkansas and Tennessee and doesn’t really effect us. But that’s not really true. This history of moonshining and the science behind it effect our lives today from everything from soda pop to professional racing and a lot of things in between. Here is a brief primer on both. First, lets get a few things straight. This whole […]
Let’s talk about Beer
Tastes Great, Less Filling? I didn’t acquire the taste of beer until I reached the ripe old age of 22. And for someone from Louisiana that’s considered just plain wrong. Especially because Louisiana was one of the last hold-outs of changing the legal drinking age from 18 to 21. My father wanted to introduce me to alcohol and how it would effect me in a safe environment at an earlier age, suggesting that “its better you learn what it does to you with me boy, than with your idiot friends.” So because of that I tried beer, wine, and a […]